#DoubleDDee Makes Mark in Dancehall Music and Business with New VIP Riddim
Submitted article – Get familiar with the name Double DDee, as this powerhouse female is moving full speed ahead to make her mark in the Dancehall industry, one that’s most often billed as a “fraternity,” consisting of predominately men. The artist, who “doubles” as a business woman, is bubbling in the splendor of her empire, which boasts her Davgion music label and management company, home to super Dancehall talent Shawn Ice, and loads of red-hot songs. Adding to her already impressive resume is her new self-produced VIP Riddim, which is causing havoc in the Dancehall and beyond.
The explosive 7-track VIP Riddim is inevitably certifying Double DDee’s position as a “kick ass female producer.” Powered by OGE Beats and mixed by Jay Crazie, the Davgion released VIP Riddim, which Double DDee describes as “sexy, aggressive and awesome,” boasts infectious songs from a well-equipt fleet of Reggae and Dancehall artists. The riddim’s lineup includes Double DDee, Shawn Ice, Posh Morris, Cubanis, Nevaramo, Danjah and Risque. Each artist brings their diverse musical style to the pulsating VIP Riddim, painting their stories with catchy hooks, so much so every track is “pull up” and “rewind” worthy.
Already leaving an imprint in 2017 since it’s February release, the VIP Riddim is enjoying radio play and without question lots of support in Dancehalls around the globe and electronic media. Noted as the second Davgion riddim production (the first was the 2014 DryWell Riddim), Double DDee says, “I initially planned to just put out a single from Shawn Ice on the riddim versus an entire production. But after the overwhelming social media feedback from a fun video of Shawn Ice and I freestyling on the riddim….I realized that the beat was a lot doper than I had imagined.”
Topping off the riddim is Double DDee’s “All About The Money.” And while it’s the only Hip Hop song on the red-hot Dancehall riddim, just know that Double DDee blesses it with an incredible lyrical flow. The starlet skillfully adds to her innate gift of deejaying “inna Dancehall style” and singing. Chances are you’ve been rocking out to Double DDee tunes for a while now, as tunes like “Birthday Sex,” “Chest Full A Shotty,” “Inna Di Ring” “Girl Like Me” are “mad a road” to say the least. Radio play, Dancehall love and appearances on key Caribbean-driven media outlets like Nightly Fix (JA), CVM Sunrise (JA), Sun City Radio (JA), Hitz 92 (JA), Ablazin Radio (DC/MD), VP Records/Reggae Kings Radio (NY) and Kriss Radio (UK) among others, are further reinforcing the Double DDee music and brand.
With beauty and brains on her side, Double DDee is navigating the Dancehall industry with ease. Notably, her musical gift and business knack are coupled by a BA degree in Organization Leadership and MBA in Human Resources Management. From her early days, Double DDee has been accustomed to being one of the few females in her surrounding environment. So, watch the proclaimed “Dazzling and Dangerous” Double DDee show her peers how it’s done. The world is invited to join the Double DDee movement by supporting her music, productions and artists. Don’t fret, the stunning talent is coming to a city near you, opening for acts like Dexta Daps (April, DC), Capleton and Anthony B (May, NY) and anticipated performances in Montreal and Jamaica.